Posts Tagged tactic
"Some say he never blinks and that he roams local woodland foraging for mouse meat. All we know is, he's called The Stig."
BBC Worldwide released an Android title back in October, known as Top Gear Stunt School Revolution. Back then, the title was exclusively available from the Amazon Appstore. An unusual tactic for launching the game, especially considering that at the time the UK launch of the Amazon Kindle Fire was still three weeks away. That exclusivity period is now at an end, and the title is available to download from the Google Play Store.
There's two flavors available for download, one free, one paid. The free version doesn't come with all the stunts unlocked, but the paid version does along with 300 free permits — the paid version is linked at the top of this post. The price for the paid version is £0.69/$0.99, which isn't a lot for what we found was a fun, if basic driving game.
One word of caution. The Play Store version seems to have to 'set up' before playing. This seems to be a potentially lengthy process for some, so something to bear in mind. Before downloading though, be sure to head back and check out our hands on video.
Nokia Siemens Networks hands business support division to Redknee, reaffirms focus on mobile broadband
There aren’t too many surefire ways to get oneself focused in the business world, but completely detaching a corporation from a business division ain’t a bad tactic. Just two days after Nokia Siemens Networks announced that it’d be selling off its optical business in order to focus on LTE, the firm has relinquished absolute control over yet another division. Dubbed a “planned acquisition” by Redknee CEO Lucas Skoczkowski, his company will be taking ownership of NSN’s Business Support Systems. For Nokia Siemens Networks, it means 1,200 fewer employees to handle (they’ll be moving to Redknee, not fired), and who knows how many saved headaches.
The division is presently responsible for providing “real-time charging, rating, policy, and customer care solutions to more than 130 communication service providers, including half of the top 100 global mobile operators.” In other words, precisely the type of baggage you’d hope to drop if looking to “focus on mobile broadband,” as stated by NSN CEO Rajeev Suri. Nothing like a little spring cleaning in December, huh?
Source: Nokia Siemens Networks
I really wish phones were released with an option of colors, instead of the normal release one color, then months later release another. I know, it’s a sales tactic. They want our money, and there those out there that will gladly spend it just to get the phone they want in the color they want.
When ASUS announced the Padfone 2, pictures of it surfaced on the net in the traditional black color. Well it seems that a white version will be released as well, and it posed sexy in front of the camera not to long ago. Padfones are really nice looking. If I had to go with another phone that was not HTC, I would give a Padfone a whirl, before giving a Samsung phone a try. Hate me for saying that, but that is just how I feel. There are only three pictures of it, but it is enough to make our mouths water. Let us know what you guys think of it.
The maker of the Galaxy line of phones, Samsung, has backfired against the maker of the Optimus, LG Display. The latter was the first to file infringement lawsuits over organic light-emitting diode (OLED) patents in September specifying Samsung Galaxy S III and Galaxy Tab 7.7 are among the infringing devices. The former did not respond initially until Monday. The company’s legal counsel said that this latest salvo is necessary to defend its own intellectual properties and patents.
Samsung Display, a subsidiary of Samsung Electronics, made a request to Seoul patents court last week to deem LG’s seven patents relating to OLED technologies invalid due to the lack of innovation and originality. This legal tactic is not new to the Galaxy-maker as it is the same tactic Apple used to win the $1 billion case. But Samsung spokesperson said they are doing this to defend their technologies.
“These are typical legal steps to defend a company’s stance in a patent infringement suit,” the Samsung spokesman told AFP.
Both are South Korean companies that have been in competition since time immemorial. While they have engaged into several legal battles in the past, the most recent one seems to become nastier as they both try to eliminate one another.
An OLED display does not need backlighting so manufacturers can build devices as thin as other components would allow. In fact, it is this very same technology that has been used in majority of Samsung’s mid- to high-end devices especially the Galaxy S III. LG used this technology on its television units while Samsung in its smartphones. If the former wins this case, Samsung will have a lot of problems in its mobile division.
However, it seems like Samsung has an edge over this case than LG because it has never been hidden from the eyes of the public that it has developed several OLED patents including the more advanced Super AMOLED technology. And if its accusations that LG tried to lure away its senior Samsung OLED researchers are proven true, it can win this case with eyes closed.
[image credit: Android Authority]
A top selling point for Amazon’s new Kindle Fire HD‘s is the low price. The web giant stresses this fact because Amazon knows they won’t make most of their money by selling devices, but by selling things in their massive online database of consumer goods through their devices. To get their customers to see those goods, Amazon will use the lock screen of the new Kindle Fires for advertising Amazon Special Offers.
This is not a new tactic for Amazon as they have used a similar model for the Kindle E-readers, but this will be the first time they use this business model for a Kindle Fire. On the e-readers there are options to pay so that you do not have to look at the ads every time you turn on your device. It looks like they will do something similar for the Fires because a rep from Amazon has confirmed that users will be able to opt out of the ads. Whether this option will be free or similar to what is offered on the e-reader side is unclear. Most likely the latter. Either way it’s still a pretty good deal for the price point.
Source: Business Insider
[Patent Overload] Apple offered Samsung a patent license of $30/phone, $40/tablet, and other short stories from the courtrooms
As the Apple vs Samsung patent battle continues, my patience to write a decent post to cover the story decreases by the second. So I’m just going to give a few words, and point you in the right direction. And doing so, create the saddest series of them all: Patent Overload.
Apple offered Samsung a patent license of $30/phone and $40/tablet back in 2010
Samsung turned them down, despite a 20% discount if they were to license back their own portfolio to Apple. Read more about it at AllThingsD.
Samsung attorneys object Apple’s supersized labels on court exhibits
Samsung feels Apple’s huge labels on court exhibits of Galaxy phones is unfair. Some (read Florian Mueller) feel this is just another pointless tactic by Samsung. But, seeing this image of the Samsung Captivate with a very differentiating back-plate, you got to agree with Samsung that, if nothing else, Apple’s stickers could be a wee bit smaller.
Read about it at Electronista.
Innovate or stagnate: Why your next phone will suck if Samsung beats Apple
THOSE ARE NOT MY WORDS. Just added that for the chuckle I got reading the title. If you want to read the entire thing, head over to Digital Trends.
Following months of legal wrangling, injunctions and appeals, Samsung and Apple will face off in a federal court in San Jose today. The two companies accuse each other of patent and design infringement, with Apple seeking more than $2.5bn in damages, and Samsung looking to claim royalties for five of its own patents.
The narrative is all too familiar — Apple accuses Samsung of being a "copycat" and imitating its products and inventions rather than coming up with its own stuff. Samsung counters that Apple's claims are overly broad, and that its actions are anti-competitive and monopolistic.
Apple will argue that Samsung has copied its patented designs, and that Samsung's products, in both hardware and software, are "confusingly similar" to the iPhone and iPad. It's a tactic which has been met with some success, notably in the German courts, over the past year. However, it's backfired in the UK, where a High Court judge recently ruled that Samsung did not copy Apple's iPad designs, and ordered Apple to take out ads to this effect.
So we're in for yet more claims and counterclaims, with the certainty of appeals to follow whatever verdicts the court reaches. So strap yourself in, and prepare for endless back and forth lawyerin' over the coming weeks. As our own Jerry Hildenbrand noted in his recent editorial, this is just the way things have to be in the mobile tech world in 2012. Let's just hope that whatever the decision, it doesn't impact consumers' freedom to choose the phone they want.
via: BBC News
Nokia is reportedly hoping to strike exclusive deals with Europe-based mobile operators. Specifically, it wants to give carriers exclusive rights to offer its phones that are running on the Windows 8 operating system. In this deal, Nokia and the mobile operator will have to split the costs of marketing the devices in the region.
This strategy is different from what Nokia had been doing in the past. Usually, the Finnish company aimed for more market coverage by allowing all carriers to sell their handsets.
Nokia has confirmed that it is negotiating with carriers, but it declined to give details about this rumor as it prefers to keep private such matters.
Nokia seems to be following Apple’s example. It may be recalled that when the iPhone was launched years ago, the Cupertino company also made the phone available on a selected number of mobile operators, including AT&T and O2. The tactic allowed Apple to ignite interest in the device by limiting the companies that could sell it.
All things considered, exclusive deals do not guarantee success. For example, AT&T became the exclusive provider of the Nokia Lumia 900 that offered Windows 7.5. AT&T started selling the phone last April for $99.99 with a contract. However, it was eventually forced to reduce the price to around fifty percent just three months after it released the phone. Nokia also announced that its number of Lumia phones shipped in 2011 dropped by twenty percent when compared to the figures they got last year.
The Windows Phone is also not very popular in Europe as compared to Android and Apple devices, a situation that is mirrored in other parts of the world. It supposedly holds only 4.1 of the market share in Europe.
Thus, if Nokia does want to pull up its sales, it likely needs some aggressive strategies. Whether the exclusive deals will help them be successful remains to be seen at this point, especially given Nokia’s silence on the details.
This is hardly a surprise, but DealNews is reporting that Amazon’s Kindle Fire will experience a price drop to $169 after the new Kindle Fire 2 launches later this year. Amazon has a history of keeping older kindles around, at lower price points, when newer ones are released. According to DealNews, the Kindle Fire 2 will slide into the $199 price point.
This tactic is similar to how Apple positions its older iPads and iPhones when new versions come out. The strategy allows one manufacturer to cover multiple price levels, increasing their potential audience.
Of course, Amazon is now forced to compete with Google’s popular Nexus 7 tablet, which is leaps and bounds ahead of the original Kindle Fire spec-wise but still costs just $199. Sales forecasts for the original Fire have already been cut due to the Nexus 7′s success. Reducing the original Fire to $169 and launching the Fire 2 at $199 would essentially allow Amazon to compete with the Nexus 7 on two fronts.
Looks like the era of low-cost and genuinely usable tablets is here, folks. This is the kind of competition that helps drive innovation. Even big bully and litigious Apple will be getting in the smaller tablet game with their rumored iPad Mini, but I doubt theirs will be under two bills.
If you are looking for a reasonably priced Android device, without the need of a “mobile supercharger”, you might want to look at Sony’s upcoming, mid-range model. The Xperia J was revealed today, or more like “leaked” by the courtesy of the Indonesian government.
This brilliant tactic finally revealed the cover name, for the Sony model number ST26i. Which is, you guessed it once again, the “Xperia J”. The name does not really “pack a huge punch” for bragging rights, and neither does the specs if you are a speed freak. But if you are not always into the “glitz and glamour”, you might want to check it out.
Definite hardware specifications include:
- A 1GHz single-core processor
- A screen resolution of 480×854
- The capability of running Android 4.0.4
Again, it is not a Galaxy S III. However, Sony did not intend for this device to compete in the “world cup”, but rather it become an open option for those buyers looking for a bargain. There is currently no release date for the device, because it was just leaked, but AndroidSPIN will have coverage of the Xperia J upon official release.
What do you think about the “J”? Is it something you might be interested in, perhaps even for a gift? I would love to hear your comments.
Intel is the most respected name when it comes to microprocessors – almost everyone at one time or another has used a computer using Intl’s microprocessors. Although the company has dominated the desktop and laptop niche, it is yet to establish itself in the mobile market. The giant is not sleeping though, it is certainly trying to win over smartphone and tablet manufacturers with the latest move being the announcement that the best processor for upcoming mobile devices is the Medfield Atom processor. It seems their tactic is to criticize what competition has on offer.
According to The Inquirer, comments made by Mike Bell, the General Manager of Intel – Mobile and Communication Group, Android devices barely make the most of their quad- or dual-core processors because chipmakers have failed to adapt the multi-core technology to properly fit the needs of Android devices. Mike was talking about the efficiency of multiple-core processors that the current Android Devices have. He thinks that some devices which he did not name could perform a lot better when using a single-core processor for various tasks than presently where they have more than one core running them.
“If you take a look a lot of handsets on the market, when you turn on the second core or having the second core there [on die], the [current] leakage is high enough and their power threshold is low enough because of the size of the case, that it isn’t entirely clear you get much of a benefit to turning the second core on. We ran our own numbers and [in] some of the use cases we’ve seen, having a second core is actually a detriment, because of the way some of the people have not implemented their thread scheduling.”
You could say that Intel is criticizing its competition to highlight the benefits of its Medfield processor and justify the fact that it currently has no multi-core processors for tablets and smartphones. But then, we have to remember that if any company knows processors inside-out, it has to be Intel. I am tempted to agree that some applications and devices would probably perform better with a single-core processor than the current multi-core processors especially when it comes to battery performance.
As of now, there are only three Android devices that have been announced to have the Medfield processor – the Lenovo K800, the Lava Xolo X900 and the Orange San Diego (Santa Clara).
In other news, Motorola and Intel announced a multi-device multi-year partnership during the CES 2012. We therefore expect to see more Motorola (Google) Android devices with Atom chips soon.
When Verizon declared that it is already accepting pre-orders for the Samsung Galaxy S III starting June 6th, it left out the information regarding when the pre-orders will be shipping out. Some speculated that the Android smartphone will be available on the third week of June, owing to the fact that T-Mobile and Sprint are also releasing the Galaxy S III at this time.
It would be logical, since Verizon would want to compete with the two telecommunications companies. However, a leak revealed that the Galaxy S III will be available much later for Verizon customers, specifically on July 9th. This places their ship out date at a full three weeks after Sprint and T-Mobile sends out the handset to their customers.
Verizon has already confirmed the date on their website, which means that this ship out date is already final. We do not know what caused the delay, or if it is really a delay at all or in fact a marketing tactic. In any case, it is good news nonetheless that Verizon is carrying the Galaxy S III. Earlier, it had been uncertain whether Verizon would even be offering the device.
As a consolation, users of the Samsung Galaxy S III on Verizon would most probably be getting a live broadcasting app called Color. Verizon and Color signed an exclusive partnership last month that possibly implies that this app will be available on the new phone. Color will allow users to capture moments from their lives, then share it in a live broadcast feed with their friends on Facebook via Verizon Wireless’ 4G LTE network. They can also batch upload images easily with just one tap. For Verizon users, the app is free, but there will be data charges on its downloading depending on the consumer’s chosen contract.
The Samsung Galaxy S III is Samsung’s latest smartphone offering. It sports a 4.8-inch Super AMOLED High Definition screen, a 1.5 GHz dual-core processor, and 2 GB of RAM. On Verizon, users can access the Verizon Wireless 4G LTE network with this device.
From patent warfare to advertisement judo, the battle between Samsung and Apple has been epic to say the least. This time, it appears that Sammy has made their next move at an Apple Store in Sydney, Australia. Comical video blogger Nate “Blunty” Burr was on the scene and caught all the action on tape. This latest tactic is part of Samsung’s “Wake Up” campaign aimed at iSheep everywhere while creating hype around their highly anticipated Galaxy S3 announcement next week. Check out the video below for a good laugh!
Tiered data plans and throttles has everyone careful about their data usage. After being used to unlimited data, customers are starting to feel the drawbacks of being limited. Streaming and other data-hungry tasks are starting to become less popular (at least when out of WiFi range), but AT&T is looking to relieve its customers by charging app developers for those GB’s.
According to the Wall Street Journal, Ma Bell is planning a new tactic, in which developers cover the costs of data while using their app. The claim is that this would help developers get much more downloads and usage, as users are starting to avoid such data-hungry apps. Users would be able to use said apps without the data going against their monthly limit.
If a developer offered to take the punch for your data, more users would be willing to download and use their applications. AT&T executive John Donovan compares such service to toll-free 1-800 numbers, in which the company covers the costs of phone conversations.
Of course, those are the positive sides of the story. There is the other side of the spectrum, in which it is believed that developers would be substantially hurt by such practices. Sure, users might be most likely to use their services, but the costs for the developer might become too overbearing; hence, hurting the Android ecosystem. Users who once feared that $10 per GB overage fee would now blow their GB’s away streaming music, videos, etc. Not to mention that the prices for those services would probably rise.
We will have to wait and see how AT&T plays its cards. We would hope that no developer is forced to be part of this, and stays optional. But let us know what you think. Would this be a convenient method? Will it harm developers and consumers, in the long run?
Be wary of an app going by the name of Instagram and published on the Android Market by a developer calling itself App for Android. It is NOT the long-awaited arrival of Instagram on Android, it’s a fake. The app forces users to give it a 5/5 rating in order to access its features, then fills your phone up with malware.
The five-star ranking thing is a clever tactic, as one of the visual clues we use to identify if an app is safe and genuine is a high Android Market user feedback score. Thanks to this fake feedback boost, the Instagram fake has racked up over 1,500 highly positive reader reviews in less than 24 hours.
This is a very embarrassing and high-profile attack, especially as Google only just announced that its Bouncer auto-scanner would be able to put a stop to such shameful practices. The fake app’s here if you’d like to have a look – just don’t install it.
Thanks to reader Mr Perkins for the tip.
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‘The Full Monty’ plans get announced by T-Mobile UK, brings you unlimited everything for one low price, Almost
After working in the mobile industry for 5 years I learned a few things. One thing I learned is that people want their plans to be simple, easy to understand and provided them the most bang for their buck. As the mobile sphere rotates and evolves, so does what the carriers can offer and do. Starting out with high-priced unlimited plans in the beginning, thinking that only corporate users would need such large amounts of service. Then bringing those costs down to something more affordable for ‘normal’ people. Since then, most carriers have killed off truly unlimited plans and adopting smaller plans with data caps and throttling. This is mostly just a U.S. based tactic. Overseas they are doing things a bit different.
In the UK, T-Mobile has just announced 4 new plans that they are calling the full monty. Giving you one simple price to pay for unlimited everything, data, calls, text and tethering. Making your life super easy. Each of the four plans offer mainly the same thing, but are broken down by device type.
Looking at the plan outlines you can easily see the benefits and the pricing. The most affordable plan is 36 euros. Which translates into about $48. What makes the pricing table interesting though is the fact that all the Android devices fall under this lower cost. That is good news and bad news at the same time. Unless there was a typo or some sort of error, the plan for Android only offers 2,000 minutes. What gives guys?
The plans are scheduled to go live beginning February 1st for those of you that might be interested.
Lookout Releases ‘Mobile Threat Tracker’ – A Pretty Way To Visualize How Many ‘Threats’ Lookout Finds On A Daily Basis… And That’s About It
We’ve all heard the debates (or been involved in them) about Android malware. Some say it doesn’t really exist and is only used as a “scare tactic.” Others insist that it’s a threat and is becoming more prominent.
Regardless of your personal feelings on the matter, Lookout Labs would have us believe that it finds thousands of threats everyday. In order to help visualize this claim, Lookout released a new app to the Market called Mobile Threat Tracker that shows, in almost real-time, detected infections on Lookout-protected devices across the globe.
Each infection is dramatically …
Official Android Police t-shirts are now on sale, with over 25 designs to call yours.
- Lookout Team Pegs 25 Android Market Apps Infected With DroidDreamLight Malware
- Lookout Mobile Security v6 Brings Safe Browsing To Android, Protects Against Phishing Attacks And Malware
- Lookout Security Updated, Now Includes Honeycomb And Ice Cream Sandwich Support
- Lookout’s App Genome Project: All Your Data Are Belong To… Somebody Else
- Norton Smartphone Security App Launched For Android
PopCap’s long-awaited gaming duo are finally available on Android in the UK, with both Plants vs. Zombies and Peggle out now on the Android Market. Both games have £1.99 price tags attached to them. Peggle is here. PvZ is here.
Don’t make the mistake we ALWAYS MAKE and look at the US listings for the games, which show them as being incompatible. These games are published by the European branch of Electronic Arts. They are compatible. And here they are:
There’s already a commenter in the reader reviews beneath PvZ complaining that EA has inexplicably failed to get the game working on tablets. Which is a bit of a shame.
Classic board game The Game of Life has arrived on Android, with mega-publisher EA uploading a version to the Android Market this week. The game’s been given an entirely unnecessary 3D reworking, also offering multiplayer support for up to four people on a single phone.
If you can bear the thought of letting other people touch your screen, this is what it’ll look like:
Is that really an AMAZING 3D WORLD, EA? The Game of Life is on the Android Market here, for £2.99. We suspect it’s meant for the easily impressed.
With an introduction like that, how can we ignore it? The Graveyard, from developer Tale of Tales, has been around for a little while on the indie gaming scene, and now arrives on Android to baffle and confuse an entirely new demographic.
You are an old woman. You go to a graveyard. You sort of hang around for a bit, thinking about the meaning of life. It’s black & white. And mad. Gameloft will not be ripping this one off:
Samsung has taken yet another blow in the global patent war being waged against the Android manufacturer by Apple. A court in Australia has upheld a preliminary injunction banning sales of the Samsung Galaxy Tab 10.1. Features such as a touchscreen interface were ruled too similar to those of the iPad by Justice Annabelle Bennet.
Samsung plans to appeal the verdict, which produced a similar result to the ruling reached in German courts. Samsung plans to counter European bans by releasing updated devices that tweak alleged patent-infringing details, but with touchscreen technology a central part of the Galaxy Tab 10.1′s design, it is hard to see how Samsung could deploy a similar tactic in Australia. A statement released by the company read, “We are disappointed with this ruling and Samsung will be seeking legal advice on its options. We will continue to legally assert our intellectual property rights against those who violate Samsung’s patents and free ride on our technology.”
Yesterday Samsung offered up a deal that it hoped would allow it to get back into the Australian tablet market. We don’t know exactly what the offer from Samsung was, but what we don’t know is that at least for now Apple is having none of the offer. Apple has reportedly declined the offer and the two firms are said to be “a considerable distance apart.”
Apple says that it didn’t turn the offer down flat, but wanted more information and details on the offer form Samsung. One Samsung lawyer, Stephen Burley, said that the offer from Samsung was “no more than a tactic to maximize the chances of launching what we would contend is an infringing product.” The judge presiding over the case said, “It’s going to take me a little time” to work through the arguments that each side have offered when Samsung tried to push to get the arguments heard in court tomorrow.
Samsung has argued that if the courts ban the Galaxy Tab 10.1 in Australia until 2012 that the tablet would be commercially dead. Samsung has stated in the past that it would remove the zoom-bounce system from the tablet, which is one of the features at the heart of the case. Samsung could remove the feature and have a new version of the tablet on the market a week after a ruling.
Earlier today, Microsoft and Samsung finally came to terms regarding their patent lawsuits. Just like previous lawsuits before them aimed at HTC and others Samsung will now owe Micro$oft money for every single Android handset sold. This has been going on for a while and not the first time we’ve heard from Google or their lawyers. Just last month we mentioned Microsoft makes 3 times more off these patent payouts from Android phone OEM’s than they do from Windows Phone 7 as a whole.
Obviously Google wanting Android to be open and “free” this is causing a serious issue that is hurting both the OEM’s, and their innovation. Today Google lashed out regarding the recent Samsung Microsoft deal and this is what they had to say (they aren’t happy):
This is the same tactic we’ve seen time and again from Microsoft. Failing to succeed in the smartphone market, they are resorting to legal measures to extort profit from others’ achievements and hinder the pace of innovation. We remain focused on building new technology and supporting Android partners.”
In case you missed it, Google is basically calling Microsoft a bunch of “extortionists” and using others success against them since Windows Phone 7 is going no where fast. The fact they actually used the word “extort” is pretty awesome and for that I must applaud them. The story doesn’t stop here either.
Microsoft’s head of communications, Frank Shaw, has just responded to these extortion claims and basically sums it up all in one simple word being — Waaah! While the response isn’t technically official, saying it on Twitter makes it loud and clear.
Following that simple tweet Shaw followed up with a bit more details regarding the situation and urged the people over at Mountain View (Google) to read a few lines from a recent Microsoft Blog, below are the lines he outlined in his tweet.
We recognize that some businesses and commentators – Google chief among them – have complained about the potential impact of patents on Android and software innovation. To them, we say this: look at today’s announcement. If industry leaders such as Samsung and HTC can enter into these agreements, doesn’t this provide a clear path forward?”
So what does that all mean? Basically Micro$oft is telling Google and their OEM’s to pay up, and get used to it because it wont be stopping anytime soon. That is what I gather from this at least. While Windows Phone 7 continues to do “meh” in the smartphone business Microsoft will continue to rack in millions and millions of dollars thanks to HTC, Samsung, and soon to be Motorola all because Android is such a success.
We’d love to hear everyone’s thoughts and comments regarding this situation so feel free to drop us a line in the comment section below.
Google has just commented on today’s news about Samsung agreeing to pay licensing fees to Microsoft for every Android device it sells, claiming that it’s simply Microsoft trying to cover its failures in the mobile world by planning to “extort” money from hardware makers out of spite.
Here’s the Google quote, from TechCrunch:
“This is the same tactic we’ve seen time and again from Microsoft. Failing to succeed in the smartphone market, they are resorting to legal measures to extort profit from others’ achievements and hinder the pace of innovation. We remain focused on building new technology and supporting Android partners”
And as much as we’d like to agree, we somehow doubt Samsung would hand Microsoft money unless its legal people told them it was 100% necessary.
So it seems Android is as “free” for the hardware makers as the phones it runs on are “free” to us – free for your initial contract, then an annoying monthly fee…
Mobile publisher Gameloft has teamed up with UK-based retailers Game and Gamestation to sell what it calls the Gameloft Game Card. It’s a prepaid card costing £4.95, which grants the buyer access to download five Gameloft games through the Gameloft mobile site on their phones.
Gameloft says the card credits are compatible with games running on “over 2000 handsets” – including the company’s many Android and Android HD titles.
This is going to be your Christmas present from everyone. Gameloft says the cards should be available in-store now.
We knew last week at Samsung’s launch event that the 3 Samsung Galaxy S II devices to hit the United States were coming soon. It was already announced that the Sprint version called the Samsung Epic 4G Touch, will be available September 16th. Now we’re just waiting on firm dates from AT&T and T-Mobile.
Well AT&T has kicked up the anticipation a notch by adding a “more info” sign up page for the Samsung Galaxy S II.
Don’t mistake this page for a pre-order page, we’re not quite there yet. But this page will allow you to leave your email address for updates as to when the phone will come out. This is a tactic that T-Mobile and Verizon use on a regular basis.
There is nothing wrong with some creativity when it comes to showing off a device. Motorola and Verizon have the most technical videos I have seen, taking full advantage of the ‘robot’ and futuristic side of Android. They stick in your mind and make you think about them later. That is what good advertising is supposed to do. Comedy is another great marketing tactic that can go a long way to help solidify a brand. I can say ‘Trunk Monkeys’ and most of you will know exactly what I am talking about. Or maybe, Bud-Weis-er… and you will instantly think of the Budweiser frog commercials.
Samsung has taken a similar approach by using the Galaxy S II’s extra large screen and creating instant comedy from their surroundings. It is pretty clever and very memorable, check it out below -
I wonder what Samsung will have in store for us on August 29th in NYC when they have their official announcement conference. What do you guys think of the ad? A bit to much or does it help keep this upcoming device in your mind?
Just got this package from Samsung. I got a bit excited, naturally – what looked to be a Galaxy S II was starting at me on my doorstep. I grabbed the box and opened it with glee, only to find that it isn’t, in fact, a Galaxy S II. Instead, there were pieces to a very small Galaxy S II-branded telescope and a card telling us to watch for the next generation Galaxy S.
I’m not the first US writer to get this and it hasn’t been popping up on any non-US sites – Samsung’s brewing up for a launch pretty soon. We already know that at least one device will come this August with Verizon rumored to be the frontrunner in launching their own device.
So things look to be well on track with this interesting marketing tactic Samsung’s deployed. The only question now is when exactly can the United States finally look forward to (hopefully) Exynos, Super AMOLED Plus love. PS: I did look through the telescope – it was pretty OK. We look forward to the device’s arrival sometime soon.